It's its it's its, what the heck is it anyway?

If it’s it’s, it’s it is. If it’s its, it’s its. Write this ten times or as many as are necessary to pound the difference into your head.

A normal, complacent author might leave it there but this one is a fanatic. Do not confuse it’s for its. The first is a state of being; the second denotes possession. One apostrophe makes a world of difference. The difference, in this case, may determine whether or not you land the American Partisan as a forum.

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